The Effect of Identity on Preferences and Performance in a Modernizing Society

The Policy Research Working Paper Series disseminates the findings of work in progress to encourage the exchange of ideas about development issues. An objective of the series is to get the findings out quickly, even if the presentations are less than fully polished. The papers carry the names of the authors and should be cited accordingly. The findings, interpretations, and conclusions expressed in this paper are entirely those of the authors. They do not necessarily represent the views of the International Bank for Reconstruction and Development/World Bank and its affiliated organizations, or those of the Executive Directors of the World Bank or the governments they represent. It is typically assumed that being hard-working or clever is a trait of the person, in the sense that it is always there, in a fixed manner. However, in an experiment with almost 600 boys in India, cues to one's place in the traditional caste order turn out to influence the expression of these traits. The experiment assigned students to different treatments with respect to the salience of caste and had them solve mazes under incentives. It turned out that making caste salient can reduce output by about 25 percent, which is equivalent to twice the effect on output of being one year younger. The channels through which this occurs differ by caste status. For the upper castes, the decline in performance under piece rates can only be explained by a shift in preferences regarding the provision of effort. When the ascriptive caste order is cued, upper-caste individuals This paper is a product of the Macroeconomics and Growth Team, Development Research Group. It is part of a larger effort by the World Bank to provide open access to its research and make a contribution to development policy discussions around the world. Policy Research Working Papers are also posted on the Web at may think, " I don't need to excel. " In contrast, for the lower castes, which were traditionally " untouchables, " publicly revealing caste identity impairs the ability to learn and may lead individuals to think, " I can't (or don't dare to) excel. " This paper provides a measure of the impact that ascriptive, hierarchized identities can have on preferences and performance after a society—in its public pronouncements and legislation—has adopted norms of equality in a formal sense. The findings are important because they suggest that when contexts cue identities founded …